Equity vs. Evolution In 2025, the Cracker Barrel restaurant chain famously introduced an “update” to its brand and logo. The familiar high-contrast illustration of company mascot Uncle Herschel sitting beside a barrel, paired with hand-drawn typography, had been a defining part of the brand since 1977. 1977 Logo Refresh On August 19, 2025, Cracker Barrel issued a press release announcing its new “All the More” campaign. CEO Julie Felss Masino supported the launch with televis

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As an art and creative director, I can tell you that typography is alive and well.

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Any director of marketing worth their salt would give you the answer. Absolutely not!